No matter which drone companies produce with thier built-in cameras, they'll never match the professional standalone cameras. On the other hand, Sony Airpeak Drone takes any standalone camera, securely attached it to the drone gimble, and lets the photographer/pilot take the most insane shots. Furthermore, the Airpeak design to carry a Sony Alpha full-frame mirrorless camera and lens, so when flying, the quadcopter design and the two landing gear legs fold up that they will not unintentionally appear in the footage frame. In conclusion, Sony wants to bring more scale to the drone footage world to take more impressive shots with thier cameras and let the creators' imagination take the next level.