Trek Bicycle, a world-renowned cycling products company, is ready to revolutionize its customization program with the introduction of its new “First Light” paint job.

This eye-catching mix of blue, pink, gold, red and purple tones inspired by the land of the rising sun creates an incredibly vibrant and radiant look that will no doubt be appreciated by fans all around the globe. As the Olympic Games are set to begin in Tokyo this summer of 2021, over 50 elite athletes will have the unique opportunity to race on Trek’s Project One First Light bicycles during various cycling events.

This spectacular opportunity was made possible thanks to Trek Bicycle’s Project One customization program that allows athletes to design their ideal bike with a multitude of luxurious and exquisite paint schemes. From Seafoam and Psychedelic Marble to Amplified Alchemy and Sweet Gold Leaf - there’s something for everyone - ensuring each rider is able to express themselves with a truly magnificent and dazzling bike.

Trek Bicycle has long been known for its revolutionary engineering ingenuity as well as its socially conscious approach toward bicycle design, making it one of the most reliable names in the cycling industry. Their passionate commitment to customer satisfaction has led them to create products that fulfill diverse needs, such as cool aesthetics combined with great performance and practicality.

With First Light, they bring beauty and reliability together like never before - allowing riders everywhere to enjoy an exciting journey full of color and adventure.