It's hard to believe there was a time before G-SHOCK, the ultra-durable and fashionable watch company that has been at the top of its game for 40 years. Founded in 1983 by engineer Kikuo Ibe, G-SHOCK is renowned for its three features – lasting 10 years on one battery, surviving a 10-meter fall, and being waterproof up to 100m – that set the bar for all top-end watches.

To commemorate this incredible milestone, aBlogtoWatch founder Ariel Adams has released an incredibly comprehensive book detailing everything you need to know about the brand. G-SHOCK 256 pages bring fascinating insight into how the brand came to be and where it stands today. It also includes exclusive interviews with some of the world's most avid G-SHOCK collectors.

Before aBlogtoWatch took up the mantle and began regularly covering releases from the Japanese label, G-SHOCK was already on its way to becoming iconic but wasn't considered in quite such immensely high regard as rivals like Rolex or OMEGA. Now though, it's an undeniable giant of fashion and style and regarded not only as an incredibly durable watchmaker but also as a trendsetter too.

For those keen to get their hands on this amazing publication which is bursting with beautiful pictures and engaging stories, you can preorder it now from Rizzoli for just $65, with delivery expected on September 26th – great value for such an informative read!

G-SHOCK is truly legendary in today's society, and what better way to delve deep into its captivating history than G-SHOCK Coffee Table Book?